Survey response rate predictor & diagnostic
Where is your B2B feedback program leaking?
Enter your email funnel numbers below. The tool predicts your response rate, benchmarks each stage against more than 50 B2B client programs, and identifies the single highest-leverage fix.
Enter your numbers
All inputs are percentages. Drag the sliders to match your actual program metrics.
87%
% of sent emails that reached an inbox
40%
% of delivered emails that were opened
29%
Of those who opened, % who clicked the survey
14%
Of those who clicked, % who didn't complete
4%
% of sends that bounced (list quality signal)
Predicted response rate
11.6%
range: 9.4% – 13.8%
Where you sit vs peers
around the median
50th percentile of 50+ B2B client programs
Funnel diagnosis
Each bar shows your stage rate (filled) against peer median (vertical mark). Click any stage for the recommended fix. The weakest stage is auto-highlighted.
Primary lever
Method. The predictor uses the funnel identity: response rate = open rate × open→click conversion × (1 − abandon rate). The ±2.2pp range reflects residual variance against the peer dataset. Peer benchmarks are the 25th, 50th, 75th and 90th percentiles drawn from 57 CustomerGauge B2B programs in 2025. Recommendations are matched to whichever stage is below peer median; the most underperforming stage gets surfaced first.